Ident Research

After the talk with Val, I have looked at some existing idents for channels, to look at their length and timing.

This BBC Three Ident is 21 seconds long, which is rather long for a channel ident. The talkover part of the ident is around 10 seconds long, which is around the time the brief states that the ident should go on for.
When watching BBC Three on TV, one of their other idents went on for around 20 seconds, so the usual time for idents on BBC Three is 20 seconds long.

Really's idents go on for around 20 to 30 seconds, as they are fully animated scenes that are similar to that of comics. The talkover time seems to be around the same as the BBC Three ident, lasting around 10 to 15 seconds.

Channel 4 has a veriety of length for their idents, varying from 30 seconds to 5 seconds. Again, voiceovers last around 10 seconds. For our project, we will have to make various ident lengths, so it is helpful to see what Channel 4 have done with their footage to make various ident lengths. Many of the short idents are just sped up or parts of longer idents, which would a good idea to do with our own idents.