Evaluation

Overall, I feel that this project went well even with the slight problematic start. Creating animated sequences with the iPad app Brushes was a new experience for me and I feel it worked well with the look I wanted to make, even thought it took a long time to get a working style for my idents. Once I had access to the iPads, I got a lot of work done, and I feel that my drawing I did for the City Of openings was my best one as I had more experience with the program at that point.

As I has having problems getting the right software, scheduling was a problem on this project. As there was a 2 week break in April, I had no access to college iPads and had to improvise by making makeshift idents using different software. Once I got back to college, however, I worked extra hours to get everything doe on time, especially when working with Brushes. There were also a few issues with exporting the finished drawings, as that could only be done at college as well. The limitations did make it more difficult to keep up with the deadlines, but eventually I got everything to work in the end.

Editing-wise, I feel that I did not use as many After Effects techniques as I could have, but as my idents are mainly focused around my own drawings, I did not need to use After Effects as much as other people on this project. Most of the After Effects techniques I used were masks, time stretches, and camera movement.

I feel that my finished work went over quite well with the client and that they liked the finished packages I created, and I hope they will be used in the future.

Finished City Of Openings

For my finished City Of intros, I have made many versions which have the different titles on them. They all look the same, except for the text at the end is changed. There are also two different versions of the openings, one is 15 seconds and the other is 5 seconds. The feedback given from Val was good, she thought the package was pretty much complete and the only alterations I made between Monday and today were that I changed the text placement to a more title safe area.

cityoffashion from Lucy Holman on Vimeo.


cityofart5sec from Lucy Holman on Vimeo.

Editing City Of Intros

I used similar editing styles to my idents, such as speeding up the footage to fit the 15 second  time of the intro. Te main difference is that I have added a camera to make the opening look more interesting.

The keyframes are set so that the start of the video is more zoomed in and pans down the picture, and eventually shows the full image.

Start of the video, camera is zoomed in to the sky and South Downs

Middle of the video, camera has moved down ad zoomed out

At the end of the video, I had to create an extra part of the picture in Photoshop because I needed to add more sky for the text to fit in. After creating the new image, I made a motion path to created the panning effect of a camera going into the sky.

Almost Finished Work Pitch

I have showed off my main sped up drawing to Val, and the feedback I got was generally positive. The main feedback given was that there was not enough room for the text on my image, so it was suggested that I make the camera pan up to the sky and that the text comes in on a blank sky background so it is easy to read. I should also get a full list of the City OF titles from Val so I can create multiple versions of the intro.
The other thing that came up was the fact that the intro at the moment was too long for the show, even though it was suggested for me to make it longer before. Because of this, I shall make 15 second and 5 second versions that could both be used in different parts of the show. The 5 second versions could started from when the picture is fully drawn and pan up to the sky to show the text.

Andrew suggested to add a camera angle to the ident to make it look more dynamic, so I shall look into adding a camera and who to pan it across the image.

Drawing City Of Ident

The drawing for the City Of opening was done in the same way as the idents, however I have had to structure my drawing differently so it will be drawn in the way that was suggested in the feedback. I started by drawing in the sky and South Downds in the background, and building up the picture in parts so the landmarks that were more in the foreground would appear last. As there is a lack of layers available on Brushes, I could not have sketch layers either, which made it a bit more difficult to draw.

My finished artwork

First Idea Pitch

To show off the concept of my opening, I used my original drawings from the channel idents, and put them all in one composition, whilst masking out the backgrounds of each of the drawings.

For my feedback, I was suggested to make the idents longer, to the length of an actual TV show opening (15+ seconds). Although the brief says they wanted short openings, I could make a set of both, ona having the picture drawn in, and one that's shorter without it. I was also told that the picture should start from the background, and then have the pieces of he city come in rather than the sky coming in last. The skyscrapers in the back do not fit in either, and I was suggested to scrap them in favour of having the South Downs in the background instead.