I have looked at other popular homepages that were considered competition by Yahoo. The similarities between these two sites is that their homepage looks simple, with very little text.
Facebook's homepage when you are not logged in is meant to encourage you to sign up to see content. It is easy to follow, as the way to sign up is shown clearly on the page. There is little imagery used on the page apart from the world map to show the connectivity of people of Facebook.
Google's homepage is even more simple than Facebook. Google's homepage has remained unchanged since the site began, and its simplicity has its success. As soon as people open their browser, they will most likely want to search for something. Google being a page with just a search function gives the user exactly what they want.
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