Proposal, Colour Scheme, Fonts

As stated on the brief, the target audience for my urban regeneration project is younger adults between the age of 18-39. Looking at other things that are aimed at this target audience, and the fact that I have looks at pop artists, I think that I should try a go more towards the style of the iPod advert that I looked at and a mix of the artists that I have researched.
As I have looked at pop art, I should use bright colours to reflect that. It also goes well with the target audience, as bright colours are used on adverts targeted at younger adults a lot of the time.
The fonts should be bold and clear so they can easily be seen on my posters, but also fit in with the theme of the posters. As I am thinking of going with a silhouette theme, I was thinking of a more black font.

Colours

 

 For my colours, I have picked these from the artwork I have looked at. My posters should incorporate  these colours on them to fit in with my researched art. These are also very bold colours, which fit in with the target audience.

Fonts

 The two font I mainly looked at were Diminuto and Bebas Neue. I thought that Diminuto looked modern and would fit in with the target audience, whereas Bebas Neue would fit in with the boldness and pop art theme of my posters.