You have been commissioned to deliver on screen branding for Latest TV for both the station as a whole and for individual programmes.
You will design and create a station ident package identifying Latest TV, Channel 8, or both, consisting of at least the following:-
one ident long enough for a continuity voice over, in the region of 10 seconds, which may resolve with a loop or static graphic to allow for longer announcements
one channel branding ident of between 3 and 5 seconds
one short ident of around 1 second for punctuation, such as between ad breaks and shows
one sting from the bottom or side of the screen
Your ident and sting package needs to keep to a consistent and coherent concept and look and feel, while allowing for enough variation around your theme to keep it engaging and interesting. You should aspire to create a range of versions much more extensive than the minimum requirements of the brief.
You will be producing your ident package individually following the guidelines given by the client.
You have also been allocated a programme to work on. Most of the programmes require title sequences, end credit sequences, lower thirds designs and in show graphics, especially to act as punctuation between items, though the specific needs of the shows will vary and you need to follow the guidance from the client. Some of the shows have been allocated to individuals, some to pairs. If you are in pair, you may choose to collaborate or to work individually (and therefore competitively). Even if you are competing, you must work together on your communication with the client and share information and resources that the client gives you.
You need to create your TV Idents and Programme Packages at 1080p.
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